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I thought it was insulting—it doesn’t address any of the many specific issues and complaints that Amtrak frequent travelers have. It looks like the first mind dump/draft instead of a finished product.
As an editor (which I was for more than 30 years), I would tell the writers to be more specific.
if I were an English teacher, I would give it a C-.
As someone who has done extensive marketing research for 15 years using both in person and survey methodologies, with and without agency engagements, this survey is reasonable in it’s structure and approach. This is not a survey looking for specifics of do you prefer A or B, or other multi variant choices. What this is looking to determine are sentiments of the group(s) being surveyed. As a result, the lines of questioning are a bit more vague and structured around a more emotional reaction or feeling about a particular attribute - such as being treated differently (special). No, this isn’t a first draft (caveat - this insn’t my survey nor do I work for AMTK), you are simply applying your expectation that a survey must be precise in options, A or B, which this did not present to you.
For those wondering, the questions that ask you to answer a certain way are inserted randomly to enable filtering out responses either completed by a bot, or, where the user simply decided to answer one score for the entire survey in order to “just get through it”. Failing to answer the check questions gets your response thrown out.
Comments are always good - but, almost certainly they are not read specifically by a human. They will be scanned by AI to establish themes, categories and correlations to particular responses to a given question. For example, a question asking about App, lounge and sleeper cars in the same question may be paired with AI analysis of the comments to find associated comments and themes within those comments.
Overall, and I didn’t get the survey so I can only opine on what has been posted, this appears to me to be a survey looking to get the sentiment of the surveyed pool around the loyalty program and the pools attachment to it, and where the users find value or a lack of value. It also may identify thematic areas for further investigation that will be explored more deeply, typically with a more narrowly cast survey that gets a bit more specific around choosing between A, B or C, but ideally in a multivariant setting to build associations. That then goes to focus group(s) when solutions/changes/additions/deletions are in proposed form.
