They got a lot of prime real estate to develop which bondholders found interesting. They just had to build a rail service in order to develop it.
Also, at around 80 miles, it's a commuter rail service with intercity stop frequency. So--perhaps in that sense it's a new product.
I still hold that what is riding on the rails is not unique to the US in some new fundamental way as when the Auto Train, Pullman Cars or even the Vista Dome were introduced. Then again, just having a conference room on Brightline would probably fit my definition of a new product.
When/if they serve beyond the
Miami Metropolitan Area, we can call it intercity rail. And to be clear: I do hope they make it all the way to Tampa and beyond and bring about a lot of new investment and interest in intercity-esque passenger rail.