I have mostly held the position that Amtrak, while being directed to be "All things to all people" (and in turn ios mediocre, at best) could indeed cater to different markets: 1) Core basic transportation. 2) Semi-luxury travelers. However, I think the optics of catering to the latter, kill the idea, tho Via Rail, in a very different environment, does "get away with it".
Not sure of the demand for "First Class" anymore on Amtrak. But, I'd pay a premium above what sleepers cost now, given:
- Linen, China, and glassware
- Fresh flowers on table
- Turn-down service @ nite with choc or other
- Wine or non-alcoholic beverage upon boarding
- Amenity Kit
- Wine tasting or other local samplings
- Exclusive lounge car access. (PPC perfect example)
- Menu could pretty much stay the same, except for desserts and salads.
- Ice, Coffee, juice all day in sleepers
- etc., etc.
Now, the $64K question is, at what yield or occupancy rate, do you cover your increased costs to provide the above "extras"......