seat38a
Engineer
I'm pretty sure they had a very viable business model, they just weren't able to survive the growing pains. Which is common in any new business.
I'm also pretty certain that Brightline has already lost 2 or 3 times (if not more) the amount that Iowa Pacific did... there's no way those trains aren't losing a crazy amount of money right now. But their parent company has deeper pockets than Ed Ellis and will hopefully see success in time that the whole thing doesn't become another "remember when" like the Hoosier State with Dome Cars.
I only took basic economics and accounting just as electives in college but from what I remember, having enough capital is part of what makes a business model viable or not. Uber and Lyft don't make any money but they are viable business models because they have access to capital to get through their projected growing pains. Regardless if it comes from the bank, tax payers, shareholders, selling adjacent real estate or venture capital you got to line up the money. Based on what jis wrote in his posts above, their business model was dead on arrival when IP decided to use "Legal Zoom" instead of some good lawyers and accountants to tell them it was a bad deal.
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