But I did know that Megabus was essentially a loss-leader for Coach America. Megabus itself doesn't have to turn a profit--Coach America can afford to take the loss, on the hope that it will pay off big in the long run after Megabus (run super-cheap) drives its competition (Chinatown, primarily) out of business (at which point they can raise the fares on Megabus). All the competing Chinatown bus lines in the east went through a similar price-war several years ago ($5 PHL-NYC), and the couple that emerged victorious raised their prices 100% ($12-15 PHL-NYC) or more after that. Now Megabus is trying to drive Chinatown out of business, and five years from now someone will come along and try to drive Megabus out of business....