Santa Fe's interest in keeping the "Chief" name probably comes from the road's president, John Reed, who was an old-time railroad guy from the time railroads took pride in their passenger operations. Although Santa Fe cut trains left and right before Amtrak, they kept up service on the Super Chief/El Capitan as a matter of corporate pride. When Amtrak's service slipped to a middle of the road (a lot better than Penn Central but not near as good as Santa Fe/Great Northern/Seaboard Coast LIne), service, the old time management of Santa Fe took it as a personal insult and withdrew use of the trademarked Chief name. Today's railroad leadership, more MBA'S and lawyers than true railroad people, probably wouldn't give a fig about the situation.
Mike,
John Reed actually had an MBA from Harvard (his bachelor's made him a Yalie).
Mr. Reed noted when revoking the
Super Chief name from
Amtrak, "It's no longer super."
You're right, Mr. Reed was a "railroad guy." In fact, he wanted to be a (steam) locomotive engineer, but was discouraged from that endeavor due to his Ivy League education. Instead he worked in various positions in the Operating Department in different states on the system. My father introduced me to Mr. Reed when I was a boy and he said, "It's always nice to meet another John."
This is a neat thread. The financial loss of the U.S. Mail contracts compelled
ATSF into the Amtrak fold. Yet the corporate sentiment present when Reed yanked the Chief names (Amtrak's
Texas Chief had to become the
Lone Star) is still visible today with
BNSF's commitment to OTP when dispatching Amtrak
*.
All the way to Amtrak Day Santa Fe set the standard for passenger service, from the wheels to the meals. While a lot of the Hollywood set rode the Super, my dad told me many rode
The Chief, as they could be more under the radar. The Super first sailed in 1936,
El Cap a couple of years later, and The Chief in 1926. The Chief was all-Pullman until the 1950s.
Interestingly, even after ATSF's Super and El Cap were combined, there were years during summers and Christmas when multiple sections would run due to demand, just like Amtrak George said earlier.
In a way it's ironic that the quasi-public NRPC, instituted to take over passenger service from its precursors, often has shown a propensity to neglect service, compared with the service sentinels of the past. But we've got the
CCC today and that makes up for everything else, right?
* Disclaimer for
Empire Builder 2011,,,