I personally don't mind paying for service but if I pay, I don't expect to (in fact I demand I should have the right to not) be tracked, be observed by Google analytics, be spammed with "personalized" or other ads, site cookies, third party cookies, trackers, etc.
I dumped my "free" Yahoo email for a paid service ($3/month) that has outstanding service (same day response to tech issues) and no tracking, no ads, with simple interfacing, instructions and help for all sorts of local email programs, and some amazingly advanced features.
But even if you pay (and I pay Amazon for products), you get spammed with garbage. You have to search for their Non-Privacy page to find you may have to write or call them to "opt out" of SOME "services".
Try using a VPN with a European site and see the differences when you connect to a site via that VPN in the U.S. and in Europe. I barely recognized the site because it was so clean and few, if any, cookies.
When media sites guarantee me that if I pay for their service, none of the garbage will exist, then I'll sign up for it. Otherwise, ad blockers, private windows, constant cookie clearing, cookie blocking, VPNs and more are part of the equation.
And if anyone mentions that newspapers always had ads, remember, they were not on page one, were not IN YOUR FACE,not tracking you, not popping out when your mouse (eye) passed near them ,etc.
Edit: Sorry for supporting the "drift from the topic".