- Seats are selectable when booking for both classes of service.
- Spacious, comfortable, and well-equipped waiting lounges for all passengers at all stations (so far).
- Self service snacks and drinks in Premium Class lounges, including beer & wine at no charge (more than just chips).
- At seat snack & drink service on the train, which is included for Premium Class, available for purchase for Smart Class.
- Generally cheerful staff, who apparently are required to wave goodbye from the platform.
- Coordinated pre-booked first- & last-mile transportation within 5 miles of the station. I think it's still complimentary, but they've said they will start charging for it at some point.
And, as the NEC shows, you really don't need all that stuff to be competitive for corridor travel. Remember, we're talking a 2-4 hour trip at the most.
1. Not everybody likes the idea of assigned seating. I'm of mixed opinion about it myself.
2. Partly true, (a lot of Amtrak stations are pretty spacious - 30th St. in Philly comes to mind) but then, as lot of people on heavily traveled short-distance corridors show up shortly before departure and don't wait around in the station. But, again, the NEC is very competitive even if the seating in their stations isn't as nice. I hope as more of the NEC stations get remodeled (hello, Baltimore), they'll follow the lead of Moynihan Train Hall and put in seats with padded benches.
3. Free wine and beer for Premium class, that's like eating your profits. Aside from increasing the chance of hassles from drunken behavior. And all this nonsense about free food. It just adds to costs, and once management figures out it's not necessary to attract passengers, it will be gone with the wind. Anyway, most riders aren't going to be riding Premium class.
4. Come on, most people are taking 2-3 hour trips. When I ride Acela First class, half the people on board don't bother to take advantage of the free food. Most passengers in coach do quite well providing themselves with food purchased at the station. Most of the cafe car business is alcohol and snacks. Again, the main point of the service is to transport people, not feed them. Unlike long-distance trains, it's a very short time before the trip is over and one is in the station where food is available.
5. Actually, NEC staff are generally cheerful, too, but then, you really don't have to interact with them too much.
6. I live 8 miles from my station with pretty flaky public transportation options. I have no problems with arranging rides with Lyft/Uber (or my wife) for both first-mile and last-mile transportation, and I don't see any advantage to having that stuff "coordinated" (whatever that means) and pre-booked with Amtrak. Not only is there Lyft/Uber, there is also a line of taxicabs waiting right in front of the station. No coordination is needed -- just walk to the taxi line, wait your turn, and get in the next cab. I mean, why is Brightline even bothering with this?
Like I said, we'll see how many of these bells and whistles last once the business stabilizes and management realizes they don't need them to attract paying customers.