CoachSlumber
Lead Service Attendant
- Joined
- May 9, 2013
- Messages
- 266
I wonder how much this costs. Maybe not doing this would save some routes/jobs.Budgets are under attack, prices are going up, services levels are coming down, and in the middle of all this some surprisingly indifferent writers are waxing poetic about the opportunity to get a free ride on taxpayer dollars.
The whole thing probably costs less than the ads Amtrak puts on the hockey boards in NY, Philly, and DC. It is a trivial expense.I wonder how much this costs. Maybe not doing this would save some routes/jobs.Budgets are under attack, prices are going up, services levels are coming down, and in the middle of all this some surprisingly indifferent writers are waxing poetic about the opportunity to get a free ride on taxpayer dollars.
Nobody is saying the world (or Amtrak) is coming to an end due to this program. A few folks are simply pointing out the questionable ethics of blithely accepting a tax funded sleeper compartment in an era of worsening austerity for everyone else. Granted it's not your fault Amtrak is under attack and having to defend every little expenditure, but that is the reality of the situation nonetheless. Is the terrible timing of this project completely lost on you?I'm going to withhold judgment until I know how many residencies they plan to "give away". For all we know, it's one every three months. A lot of people are channeling Chicken Little, simply due to lack of detail. I've been monitoring Twitter, and it's still in, "Thanks for submitting your interest. We'll release details soon!" mode.
No, it is not, and that's why I said I'm withholding judgment until I have more details about the residency program. I have not taken any "sides" because, as I said, I don't know how often they're planning to offer these residencies and what kind of restrictions they may put on the program. I created the thread because 1) it's news involving Amtrak and 2) we have several writers on this website.Nobody is saying the world (or Amtrak) is coming to an end due to this program. A few folks are simply pointing out the questionable ethics of blithely accepting a tax funded sleeper compartment in an era of worsening austerity for everyone else. Granted it's not your fault Amtrak is under attack and having to defend every little expenditure, but that is the reality of the situation nonetheless. Is the terrible timing of this project completely lost on you?I'm going to withhold judgment until I know how many residencies they plan to "give away". For all we know, it's one every three months. A lot of people are channeling Chicken Little, simply due to lack of detail. I've been monitoring Twitter, and it's still in, "Thanks for submitting your interest. We'll release details soon!" mode.
Yes, because that's all there is to train travel. :huh: Believe it or not, I've enjoyed traveling on the SWC without any of those things (other than the flowers). It is possible to still have a good trip, and there is still plenty to write about:I can't wait to read all about the lovely flowers on the tables, the wine and cheese platters, the fine china the meals are served on, and the auto-train sleeper lounge car... Oh wait, my bad they don't exist anymore. So, what will they write about?!
That's still the case, as far as I know. They're being discussed in this thread.I've heard it's in it's beginning stages and I'm not sure if there is any more further info other than what's already online
Marketing is an expense. If this generates more money than it costs, it is a wise expenditure.Nobody is saying the world (or Amtrak) is coming to an end due to this program. A few folks are simply pointing out the questionable ethics of blithely accepting a tax funded sleeper compartment in an era of worsening austerity for everyone else. Granted it's not your fault Amtrak is under attack and having to defend every little expenditure, but that is the reality of the situation nonetheless. Is the terrible timing of this project completely lost on you?I'm going to withhold judgment until I know how many residencies they plan to "give away". For all we know, it's one every three months. A lot of people are channeling Chicken Little, simply due to lack of detail. I've been monitoring Twitter, and it's still in, "Thanks for submitting your interest. We'll release details soon!" mode.
How would you go about determining the ROI for something like this?Marketing is an expense. If this generates more money than it costs, it is a wise expenditure.Nobody is saying the world (or Amtrak) is coming to an end due to this program. A few folks are simply pointing out the questionable ethics of blithely accepting a tax funded sleeper compartment in an era of worsening austerity for everyone else. Granted it's not your fault Amtrak is under attack and having to defend every little expenditure, but that is the reality of the situation nonetheless. Is the terrible timing of this project completely lost on you?I'm going to withhold judgment until I know how many residencies they plan to "give away". For all we know, it's one every three months. A lot of people are channeling Chicken Little, simply due to lack of detail. I've been monitoring Twitter, and it's still in, "Thanks for submitting your interest. We'll release details soon!" mode.
Sounds like it will depend on how far reaching the writers will be on Twitter. More tweets talking about Amtrak and in a positive fashion is likely what they are looking for.Now, perhaps the most important point: The residency was free. According to Gross, all Amtrak asked was that she send out a few tweets while she was traveling, and do an interview for the company's blog at the end of her trip.
Amtrak has been getting a lot of attention on social media lately. Since the recent writers’ residency program, interest has been high for Amtrak. The company has been on the social media bandwagon for some time now, but with the recent awareness boost, it’s doubling down on its efforts to reach out to consumers. So #AmtrakLIVE is going to SXSW....
Amtrak’s Facebook page has been liked over 377,000 times, and its presence on Instagram inspires a lot of hashtags. According to a blog post from July 2013, the #Amtrak hashtag receives over 1,000 photos a week. The company has certainly seen the benefits that social media brings, and with the writers’ residency program, they could generate more buzz than ever.
To wit, Amtrak is sending a train from L.A. to Austin, Texas, just in time for SXSW, loaded with 30 entrepreneurs and digital thought leaders. While in the specially-reserved observation car, users will tweet using the #AmtrakLIVE tag to keep the Twitterverse updated during the 33-hour trip.
“AmtrakLIVE will have amazing scenery, engaging collaboration and the opportunity to explore and be inspired — it’s all part of the Amtrak long-distance experience,” said Julia Quinn, Amtrak’s director of social media in a statement [PDF]. Social media users are happy to broadcast that they’re on a train, and social media personalities are interested in free rides in exchange for publicity.
In the marketing and advertising world there is a generally accepted formula that calculates the number of exposures a program receives and equates those exposures to the cost of advertising that would result in the same number of exposures. If social media and a residency program has little cost and has high exposure, your ROI would be high, if however the cost in lost revenue is high, this may be a sticking point for this program; however I am sure Amtrak will not be pushing paying customers out of their seats or rooms for the program. Low season and low ridership on particular trains will probably be the norm, but in my opinion, this is a good program and will bring exposure to a demographic that Amtrak has not captured in the past.How would you go about determining the ROI for something like this?Marketing is an expense. If this generates more money than it costs, it is a wise expenditure.Nobody is saying the world (or Amtrak) is coming to an end due to this program. A few folks are simply pointing out the questionable ethics of blithely accepting a tax funded sleeper compartment in an era of worsening austerity for everyone else. Granted it's not your fault Amtrak is under attack and having to defend every little expenditure, but that is the reality of the situation nonetheless. Is the terrible timing of this project completely lost on you?I'm going to withhold judgment until I know how many residencies they plan to "give away". For all we know, it's one every three months. A lot of people are channeling Chicken Little, simply due to lack of detail. I've been monitoring Twitter, and it's still in, "Thanks for submitting your interest. We'll release details soon!" mode.
It's limited to 24 slots, so get your application in!Today we are happy to announce that #AmtrakResidency will allow for up to 24 writers to take long-distance trains to work on their projects.
Ditto! Best of Luck Sarah!Here we go:
http://blog.amtrak.com/2014/03/amtrak-residency-for-writers/
It's limited to 24 slots, so get your application in!Today we are happy to announce that #AmtrakResidency will allow for up to 24 writers to take long-distance trains to work on their projects.
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