Ziv
Conductor
I have a friend who was the director of an MBA program at a large DC university. At least once a year I used to tell her that I believed that MBA's knew the cost of everything down to the penny but they hadn't a clue about what value anything had that wasn't completely monetized. I told her that customer satisfaction and a corporations reputation are much more difficult to measure and just how much they impact your future bottom line is much more difficult to quantify. She laughed at my comment for years. She basically said they had an app for that, before there were apps for anything, mind you. I think her comment usually sounded something like, "We train them to look at the big picture."
Then a couple years ago we had the same discussion and her eyes popped wide open and she said that there had been a lot of discussion in her field that year about how MBA programs were discouraging the valuation of "intangibles" that are in fact very important. I was shaking my head because it isn't an "intangible", it just isn't a direct dollars and cents equation. But MBA's are a large part of why American corporations have lost both their direction and their soul.
Then a couple years ago we had the same discussion and her eyes popped wide open and she said that there had been a lot of discussion in her field that year about how MBA programs were discouraging the valuation of "intangibles" that are in fact very important. I was shaking my head because it isn't an "intangible", it just isn't a direct dollars and cents equation. But MBA's are a large part of why American corporations have lost both their direction and their soul.
This is not just Amtrak.....
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