My guess is Amtrak's implementation of flexible "dining" and its related touting of the concept as new and "improved" are being studied by some enterprising MBA student and/or PhD candidate as the basis for a thesis, and it will be taught in business schools for generations to come as a perfect model for what not to do. Never has any corporate concept been so completely wrong (not Edsel, not New Coke, etc. imho).
I for one will nominate Amtrak's Flexible dining for inclusion in the
Museum of Failures, "a collection of failed products and services from around the world. The ... museum showcases these failures to provide visitors a fascinating learning experience. Every item provides unique insight into the risky business of innovation."
Museum of Failure
Please feel free to second my nomination. "For ... suggestions for new exhibits please contact:
[email protected] "