BCL
Engineer
You know, I'd like to see someone like Michael Lewis write something on travel loyalty programs. Perhaps he has bigger things to write about, but his work does kind of touch on the things that he's written about in the past - notably market inefficiencies and how markets have adjusted. How some here describe elaborate AGR redemptions reminds me of how Moneyball described number crunchers finding the value that others would ignore. Perhaps it's not quite as nuanced. We can all imagine the fixed redemption costs and search for the particular redemptions that maximize that redemption. However, it's still dealing with market inefficiencies - that there are discrete redemption levels, zone maps, blackout dates, minimum earning, premium routes (Acela), etc. The same can be said for professional gamblers who count cards or try to exploit some flaw that brings the odds in their favor.Fairer to which customers though? The vast majority of the country that has rarely benefited from AGR status, or the tiny percentage of the country who have always been the primary focus? The folks who live near a zone boundary could always buy a revenue coach seat to the boundary before starting their redemption. Which to be frank is a problem I'd love to have. I have no doubt that there will be new options and opportunities associated with this change, but traditionally major loyalty program changes have almost always come with new devaluations. In fact I cannot name even a single example of a substantial program change to a major program that was not also accompanied by a devaluation on or around the same time period.
However, if there's any adjustment to AGR policies, it's just the market trying to correct the known inefficiencies. I don't know if there's any ideal solution, but many seem to understand that they knew the system was broken, but are just sad that the changes might come at time when it's too late to take advantage of the systems inefficiencies.