Looking at the site, I'm just thinking.... Kinda weird that the seats don't swivel. Shinkansen resets all seats to direction of travel, but they can also be turned to accommodate club seating. I don't particularly mind sitting 'backwards' but I don't think that's the opinion of many.
Pricing also seems to match flying for premium. $149 on Brightline from Orlando to Miami vs $159 on Delta. Delta is a 1h 10m ride vs Brightline's 3h 16m. Heck. Throw in an hour for TSA and you're still up an hour. If you have Pre-Check, reduce that to 30-45 min. The real difference is where you're going when you get to Miami. If you need to go downtown, that remaining hour and a half can get eaten up quick. Now, arguably, you can get a lot more free booze in 3 hours than you can in one, BUT you can also get free booze in Delta's Comfort+ for $119.
When we look at economy, the mainlines run at $79, but you can get a flight on Spirit for as low as $32. So there's that...
So I see it as a viable option, but I don't think it's going to be a huge game changer. It'll really depend on schedule for many.
Look forward to the first travel vlogger to take Brightline Premium one way and return by first class air.