It’s more than “just paint”. Early on in my business education at University, we were taught that branding is everything, and that not having a unified brand can lead to consumer confusion, a perception of “in-cohesiveness” within the company, and in the end, rising costs for doing things like individual websites for various services, painting costs, etc. I realize that most of us on this site don’t really care. But it’s a real problem in the transportation/business world.
A personal example that occurred earlier this year, pre-COVID: I had a passenger come up to me and ask me why her flight was being marketed as “on time” when the aircraft “obviously hadn’t arrived yet” and proceeded to make various demands (hotel, vouchers, etc). She didn’t realize that the aircraft she was flying on was a spare operated by one of Delta’s regional carriers (SkyWest) and the aircraft was lettered for SkyWest, not Delta Connection as per normal.
Branding matters.