Qapla
Engineer
Many people I have told about traveling on trains and eating in dining cars and staying in sleeper cars find it intriguing and simply never thought of that as an idea for travel (and many didn’t realize you can take a train to as many places as you can.) taking the train on a long trip is a unique experience that I think fits that mold.
Spending some money on good, effective advertising would be a way to increase awareness and generate ridership ... with increased ridership instead of service cuts they might find it easier to reach the financial goal they are looking for.