Qapla
Engineer
I guess I have a different take on this ...
I do not live near a major airport. To fly to some place that would mean I needed something better than a regional airport, I would have to drive 1½ to 2½ hours just to get to the airport. That means I either have to pay to park my vehicle or I have to find someone else who can spare the time to take me - keeping n mind they have to drive the same 1½-2½ hours back and repeat this to pick me up when I come back.
On the other hand, I can be at an Amtrak station in 35 minutes with very little traffic to contend with. Somehow, I doubt I am in a such a unique situation that no one else has a similar situation.
The fact is, when I have told people about going to NY on by train, they are surprised because they are unaware that the train still runs or that it goes to NY. I have had several say if they had known they may have taken the train.
Lack of advertising has severely curtailed ridership on Amtrak - leading to "loss profits" (if that really exists) - leading to reducing service - leading to less ridership.
Instead of comparing what Amtrak cannot or doesn't have when compared to flying or driving, positive advertising could and should extoll what Amtrak DOES have that both the others don't have and can't offer ... and there are several things that fit this category.
When is the last time you saw an ad for an airline that mentions the security checks, traffic congestion at airports, long lines at car rentals or the lack of freedom that driving offers?
Or, when have you seen a car ad that shows worn out drivers pushing themselves to drive "straight through" so they don't have to spend money on a hotel.
When is the last time you saw an Amtrak ad that makes traveling by train look inviting, convenient and welcome?
I do not live near a major airport. To fly to some place that would mean I needed something better than a regional airport, I would have to drive 1½ to 2½ hours just to get to the airport. That means I either have to pay to park my vehicle or I have to find someone else who can spare the time to take me - keeping n mind they have to drive the same 1½-2½ hours back and repeat this to pick me up when I come back.
On the other hand, I can be at an Amtrak station in 35 minutes with very little traffic to contend with. Somehow, I doubt I am in a such a unique situation that no one else has a similar situation.
The fact is, when I have told people about going to NY on by train, they are surprised because they are unaware that the train still runs or that it goes to NY. I have had several say if they had known they may have taken the train.
Lack of advertising has severely curtailed ridership on Amtrak - leading to "loss profits" (if that really exists) - leading to reducing service - leading to less ridership.
Instead of comparing what Amtrak cannot or doesn't have when compared to flying or driving, positive advertising could and should extoll what Amtrak DOES have that both the others don't have and can't offer ... and there are several things that fit this category.
When is the last time you saw an ad for an airline that mentions the security checks, traffic congestion at airports, long lines at car rentals or the lack of freedom that driving offers?
Or, when have you seen a car ad that shows worn out drivers pushing themselves to drive "straight through" so they don't have to spend money on a hotel.
When is the last time you saw an Amtrak ad that makes traveling by train look inviting, convenient and welcome?