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I should add that as soon as we get the Cocoa station, especially with a good spacious parking lot as planned, I will be using Brightline all the time to get to both Orlando and South Florida. Unfortunately I don;t think I will still be within the "last mile" service area of that station. It is just that at this time I do not have an access point that is usable at present.
Trains as the most efficient in corridors with large travel demand. Orlando - Miami is certainly such a corridor, one of the topmost in the US outside of the NEC. It also stands to reason that initially the service would be most convenient between the population anchor points of the corridor. Brightline has tried to broaden the anchor points with their last mile service offerings, and they are adding filler stations and adding capacity incrementally. So on the whole they are on the right track. Incidentally, their infrastructure will also be used by regional suburban services. Sometimes they will pay Brightline for the use of facilities (Miami Northeast Corridor) and sometimes Brightline will pay the Suburban service agency (Orlando Sunshine Corridor).
On the matter of how fares are refunded, the current method is perfectly fine when most of your target riders are repeat users of the system If Brightline really wishes to attract the tourists from outside the area they could just create a cash (via original instrument of payment) refundable fare which may be slightly higher than the voucher refundable fare. It is likely that such a thing becomes more important when core repeat customer demand is met and non-repeat customers start abandoning the service for other means. It would be worth seeing what effect Brightline has on Orlando - Miami flights. So far there has been little effect, so it is possible that occasional travelers are still driving or flying.
It is not like this is peculiar property of Brightline. When I lived in Short Hills NJ with hourly NJT service to Newark and New York I almost always took the train to New York or Newark or Newark Airport (train + bus usually), or even to Philly and points on the NEC. But when I needed to travel to Lancaster PA, it was generally more convenient to drive, specially if there was a whiff of some luggage associated with the trip. Actually almost anything wet of the Blue Route on the Main Line in Philly was more convenient to drive to. And here we are talking NEC and Keystone Corridor, and NJT at one end. So in general trains will tend to be more convenient if you live close to a station that is served well. Otherwise it becomes a case by case determination based on local conditions.
Trains as the most efficient in corridors with large travel demand. Orlando - Miami is certainly such a corridor, one of the topmost in the US outside of the NEC. It also stands to reason that initially the service would be most convenient between the population anchor points of the corridor. Brightline has tried to broaden the anchor points with their last mile service offerings, and they are adding filler stations and adding capacity incrementally. So on the whole they are on the right track. Incidentally, their infrastructure will also be used by regional suburban services. Sometimes they will pay Brightline for the use of facilities (Miami Northeast Corridor) and sometimes Brightline will pay the Suburban service agency (Orlando Sunshine Corridor).
On the matter of how fares are refunded, the current method is perfectly fine when most of your target riders are repeat users of the system If Brightline really wishes to attract the tourists from outside the area they could just create a cash (via original instrument of payment) refundable fare which may be slightly higher than the voucher refundable fare. It is likely that such a thing becomes more important when core repeat customer demand is met and non-repeat customers start abandoning the service for other means. It would be worth seeing what effect Brightline has on Orlando - Miami flights. So far there has been little effect, so it is possible that occasional travelers are still driving or flying.
It is not like this is peculiar property of Brightline. When I lived in Short Hills NJ with hourly NJT service to Newark and New York I almost always took the train to New York or Newark or Newark Airport (train + bus usually), or even to Philly and points on the NEC. But when I needed to travel to Lancaster PA, it was generally more convenient to drive, specially if there was a whiff of some luggage associated with the trip. Actually almost anything wet of the Blue Route on the Main Line in Philly was more convenient to drive to. And here we are talking NEC and Keystone Corridor, and NJT at one end. So in general trains will tend to be more convenient if you live close to a station that is served well. Otherwise it becomes a case by case determination based on local conditions.